GarySinger

Senior Advisor

Gary Singer is a senior executive with over 25 years of experience helping companies deliver top- and bottom-line results through improved Sales, Marketing, and Revenue Management. Most recently, Gary was the Managing Partner for Integration Consulting’s U.S. operation where he focused on advising leading small to mid-size clients on commercial/go-to-market strategy and implementation.

Prior to Integration, Gary worked as a Partner in EY’s Advisory practice and led the Americas Sales Effectiveness practice, where he worked with clients to develop strategies and execute initiatives related to business growth, sales organization redesign, process design, marketing ROI/analytics, market and competitive analysis, tool implementation, and more.

Gary also spent 21 years in Accenture’s Strategy and Customer Relationship Management (CRM) practices and led the Global Revenue Growth Management practice. In this role, he helped clients improve price and promotion effectiveness including process design, analytics, system/tool implementation, and organization capabilities.

Gary holds an MBA in Marketing & Statistics from the University of Chicago and a bachelor’s degree in Quantitative Business Analysis from Pennsylvania State University. In addition, Gary has published several articles/white papers including “Building a Commercial Organization for Today’s Consumers and Shoppers” and “Can Smarter Pricing and Promotion Reduce Emphasis on Discounting”.